Violet Jordan is a cosmetics brand that focuses on creating make-up products specifically for mid-life women. With a philosophy of ‘less is more’, the company claims to offer a simplified approach to make-up that enhances natural beauty and promotes confidence in mature women. Their product range, characterised by easy-to-use, multi-tasking make-up sticks, is designed to meet the unique skin needs of their target market. From the ‘Glow & Go’ set, which offers all the essential make-up in just three sticks, to the ‘Essentials’ skincare and make-up bundle, Violet Jordan’s products aim to streamline the make-up routine and help their customers achieve a natural look effortlessly. The website also features a blog with tips on creating ‘no make-up’ make-up looks, evening routines and personal testimonials, fostering a sense of community amongst its customers.
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