Groupon

Groupon is an e-commerce platform that offers deals and discounts on a variety of products and services, including restaurants, spas, events and travel. The company connects businesses with consumers by promoting their deals through its website and mobile app. Founded in 2008, Groupon has expanded to more than 500 cities worldwide, including North America, Europe, Asia and South America. The company’s business model is based on offering customers discounted coupons that can be redeemed at participating businesses. These coupons are typically available for a limited time and the number of coupons sold is often limited, creating a sense of urgency for customers to take advantage of the deal. Groupon also offers a variety of other services, including Groupon Getaways for travel deals, Groupon Goods for discounted products and GrouponLive for event tickets. The company’s website and app allow users to search for deals and discounts based on location and category. Groupon generates revenue by taking a commission on each coupon sold, and also provides advertising and marketing services to businesses, allowing them to promote their products and services to a large audience. Groupon’s mission is to provide a convenient way for consumers to save money on a variety of products and services, while offering businesses a way to attract new customers and increase their exposure.