FUL

London-based FUL operates in the hair care industry and offers a range of hair care products through its website, fullondon.com. The site allows users to navigate through different categories, including treatments, styling products, bundles and accessories, catering to different hair types. FUL’s product range is said to meet several ethical and environmental standards; it’s claimed to be vegan, cruelty-free, sulphate-free, paraben-free and mineral oil-free. Products featured on the website include the Intense Moisture Hair Mask and Styling Spray. FUL also offers a Hair Care Bundle, which contains a selection of its products. The brand also maintains a blog on its website, which features posts on various hair care topics. For example, recent posts have focused on the ingredient panthenol and its potential effects on hair. Customers can also sign up for a newsletter to receive updates and promotions. FUL promotes itself as a brand that aims to enhance the natural capabilities of hair through its range of products, which are created by a team of hair experts in London. According to FUL, their mission is to help customers achieve their best possible hair. The brand’s ethos and product range can be further explored on their website, fullondon.com.