FACEGYM operates within the skincare and wellness industry, offering a somewhat unconventional approach by fusing facial exercises with skincare regimes. The brand claims to be committed to the science of collagen and has developed a range of skincare products, including moisturisers, serums and cleansers, that incorporate ingredients such as hyaluronic acid and niacinamide. The range is designed to meet a variety of skincare needs without claiming efficacy. In addition, FACEGYM offers facial ‘workouts’ designed to stimulate the 40+ muscles in the face, but the results of these workouts in terms of skin health or aesthetics are not clear. The company allows customers to book sessions for these workouts and engage with their products via their online platform, aiming to present a holistic yet specialised approach to skincare and facial health.
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