Doughnut

Doughnut is a lifestyle and accessories brand that specialises in creating high quality, functional and stylish bags for a variety of uses including everyday, travel and work. The brand was founded in 2007 by two Hong Kong-based designers who shared a passion for creating products that seamlessly blend aesthetics, functionality and craftsmanship. They named their brand “Doughnut” to reflect the idea that their products are as enjoyable and comforting as the popular sweet treat. Doughnut’s online store, doughnutofficial.co.uk, is the brand’s official web shop for the UK. The site offers a user-friendly shopping experience, allowing customers to browse and purchase from a wide range of Doughnut products. The product range includes backpacks, crossbody bags, totes, duffel bags, laptop bags and various accessories such as wallets, pouches and key chains. The site is designed with a minimalist layout that makes it easy to navigate through the different categories and product collections. Users can filter products by type, colour, size or price, making it easy to find the perfect bag for their needs. High-quality images and detailed descriptions provide customers with essential information about each product’s features, materials and dimensions. Doughnut is committed to sustainability and ethical manufacturing, which is evident in its choice of materials and production processes. The brand uses environmentally friendly materials such as recycled polyester and emphasises quality control and fair working conditions for its factory workers.