CrowdFarming is a platform that connects consumers directly with smallholder farmers who produce high-quality, sustainable and ethically sourced food. The platform was founded in 2018 and is based in Spain, but works with farmers from all over the world. The platform works by allowing consumers to ‘adopt’ part of a farmer’s harvest, either by purchasing a share of the harvest in advance or by subscribing to receive regular deliveries of produce. This provides smallholder farmers with a reliable source of income and helps to support sustainable and ethical farming practices. CrowdFarming’s platform emphasises transparency and traceability, allowing consumers to track their produce from the farm to their doorstep. The platform also emphasises the use of environmentally friendly and sustainable farming practices, helping to reduce the environmental impact of food production. In addition to supporting small farmers, CrowdFarming also helps to reduce food waste by harvesting only what is needed and delivering produce directly to consumers. This reduces the time and resources spent on transport and storage, and ensures that the produce is fresh and of high quality. CrowdFarming aims to appeal to consumers who are interested in supporting sustainable and ethical farming practices while enjoying high quality, fresh produce. The platform provides a direct link between farmers and consumers, cutting out the opacity of other parties and companies, helping to build a more transparent and sustainable food system.
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