Beauty MDX is a skincare brand that focuses on providing sun protection products, with its flagship product being Face Sunscreen Lotion SPF50. Founded with the aim of addressing common skin concerns such as sun damage and hyperpigmentation, Beauty MDX combines skincare with sun protection. Its products are formulated to not only protect the skin from harmful UV rays, but also provide additional skincare benefits such as hydration and brightening, often incorporating ingredients such as vitamin C. The brand is positioned in the premium segment of the skincare market, which is reflected in its pricing strategy. Beauty MDX also emphasises personalised skincare, inviting customers to upload selfies for personalised skincare analysis and recommendations. This service aims to provide a more tailored skincare experience for each individual. Beauty MDX maintains an active online presence, particularly on Instagram, where they share skincare tips, new releases and exclusive offers. They encourage customers to engage with the brand on social media, including tagging the brand in posts for a chance to win products.
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