Away That Day

Away That Day operates a swimwear store, found at awaythatday.com, that differentiates itself in the marketplace by emphasising sustainability and ethical manufacturing. The swimwear options on their platform are extensive and include a variety of tops and bottoms, one-pieces, sarongs and resort wear. The brand showcases a wide range of colours and prints for their products, from solid colours such as ocean blue and plum to prints such as ditsy florals and leopard. One of their signature pieces is the Ocean Blue line, which donates 15% of the proceeds from each sale within the collection to the Blue Marine Foundation. This initiative is in line with the brand’s wider sustainability ethos. Away That Day also reaffirms its commitment to sustainability by stating that it uses environmentally friendly materials and works with certified ethical manufacturers. They claim to avoid emissions, conserve drinking water, save energy and recycle PET bottles, contributing to environmental sustainability. Their online presence is characterised by their Instagram content, which showcases new collections and customer experiences.