ODLO, a household name in sportswear, has its roots in Norway and began its journey in 1946 under the visionary leadership of Odd Roar Lofterød Senior. His founding principle of “always being one step ahead” still resonates in the brand’s approach to creating outdoor and sport-specific apparel. The brand manifests a meticulous focus on functional outdoor clothing, ensuring that whether you are an avid runner, nature lover or winter sports enthusiast, ODLO aims to equip you with clothing that will help you withstand the elements while fostering an adventurous spirit in outdoor activities. Browse through the various collections and you will find a myriad of options ranging from base layers and underwear to specific garments for activities such as cycling, running, hiking and various winter sports, ensuring a commitment to both performance and design. In line with today’s sustainability initiatives, ODLO is committed to reducing its environmental impact, thereby contributing to the preservation of beloved natural places. What’s more, ODLO goes beyond clothing to become a community where stories of everyday athletes and inspiring adventures are shared, intertwining the brand with tales of performance, endurance and the sheer joy of the outdoors.
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