Cognism is a B2B sales acceleration platform that uses AI and machine learning to help companies generate high-quality leads, engage with prospects and close more deals. The platform is designed to streamline the sales process by giving users access to a range of tools and features that enable them to build targeted prospect lists, automate outreach and track performance metrics. One of Cognism’s specialities is its global database of over 400 million contacts, including verified email addresses, phone numbers and company information. Users can search this database using a range of filters, such as job title, industry and company size, to create highly targeted lists of potential prospects. Once a list has been created, Cognism’s platform enables users to send automated email and social media campaigns with personalised messages and dynamic content. The platform also includes a range of analytics tools to track campaign performance, such as open rates, click-through rates and response rates. In addition to outreach capabilities, Cognism also offers a suite of tools to help companies manage and nurture their existing customer relationships. These tools include account-based marketing, lead scoring and CRM integration.
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